Overcoming technical challenges is a common hurdle in online business. You might think you have to master every tech detail or invest heavily in courses to succeed. We’re here to assure you that isn’t the case. Our services focus on automating your business communication, expanding your reach, and transforming your online presence—all without the technology overwhelm. We specialize in providing personalized user experiences using state of the art toolsets.
Overcome Your Online Marketing
Challenges to Expand Your Reach and Grow Your Business
Overcome Your Online Marketing
Challenges to Expand Your Reach and Grow Your Business
Want to streamline and optimize your online marketing process?
Want to streamline and optimize your online marketing process?
We create online systems both beautiful and high functioning, a synergy we call "Functional Elegance".
We create online systems both beautiful and high functioning, a synergy we call "Functional Elegance".
What Customers Are Saying
What Customers Are Saying
“Wayne at Kaizen Marketing is a teammate that I could have only dreamed of 9 months ago!! Wayne is always at least 1-2 steps ahead of me with ideas of what we can do to improve my online marketing impact and sales conversions. Wayne has the knowledge and skill set to see out into the future, predict what some of my needs are, then help me implement them. His work is brilliant and precise. He is very timely, organized and professional in every way that I might want or need. Because of Wayne's expertise, I can do what I do best, and let him do the rest!”
Why Kaizen?
Why Kaizen?
Kaizen (改善) is a Japanese word meaning, “change for the better.” This phrase expresses our practice of focusing on continuous improvement of processes in business. Almost any business website or sales flow will benefit from small, incremental changes. Sometimes the improvements happen quickly, other times they occur more slowly, with the passage of time.
Kaizen Marketing is dedicated to helping you make such changes in your online marketing. We work especially with “conscious entrepreneurs” who are also committed to making changes for the better, in ways that are ethical, socially responsible and life enhancing. Our intention to provide "Functional Elegance" is in alignment with this philosophy which values the "simplicity on the other side of complexity."
Kaizen Marketing is dedicated to helping you make such changes in your online marketing. We work especially with “conscious entrepreneurs” who are also committed to making changes for the better, in ways that are ethical, socially responsible and life enhancing. Our intention to provide "Functional Elegance" is in alignment with this philosophy which values the "simplicity on the other side of complexity."
About Kaizen Marketing
About Kaizen Marketing
My name is Wayne Marshall, and over the last 20 years, I have been helping entrepreneurs and marketers automate their business processes, increase their online reach, and create successful digital products using efficient strategies that many overlook.
I understand how overwhelming it can be to handle the technical aspects of online marketing, feeling like you’re not reaching enough potential customers, all while wasting time and resources on ineffective strategies.
I understand that having a plan to automate your business communication and delivery systems is crucial to your success. I understand these challenges very well, and I am committed to helping you transform your content into sellable products, make a positive impact, and grow beyond your expectations.
I understand how overwhelming it can be to handle the technical aspects of online marketing, feeling like you’re not reaching enough potential customers, all while wasting time and resources on ineffective strategies.
I understand that having a plan to automate your business communication and delivery systems is crucial to your success. I understand these challenges very well, and I am committed to helping you transform your content into sellable products, make a positive impact, and grow beyond your expectations.
Wayne Marshall
Founder and CEO
Founder and CEO
My specialty is in helping users of Ontraport, the leading all in one web marketing platform that will automate and scale any sales or marketing process to give each customer a personal journey, at scale, on autopilot.
I was certified in 2012 and have mastered both the basic and more advanced capabilities of Ontraport including Dynamic CMS, a relational database approach that allows highly personalized user experiences and sophisticated application development without the use of code (see case study below).
I was certified in 2012 and have mastered both the basic and more advanced capabilities of Ontraport including Dynamic CMS, a relational database approach that allows highly personalized user experiences and sophisticated application development without the use of code (see case study below).
CASE STUDY USING DYNAMIC CMS
Family Tech University
Family Tech University
David and Emily Jones are the founders and creators of the Internal Filter Workshop by Family Tech University, which uses Ontraport's Dynamic CMS to provide a tailored, interactive learning experience teaching teens and families about responsible use of technology. Wayne of Kaizen Marketing was hired to manage the implementation and deployment of this innovative personalized online course experience.
Using a literal "Parent-Child" relationship, each parent can set up 1-4 seats for each child, who each get their very own set of personalized pages and interactivity based on Dynamic Templates. Over 500 teens so far have gone through the program, with rave reviews and "surprisingly few customer support issues."
This unique membership site was recently chosen to be featured in the new Built On Ontraport section of the Ontraport website and is linked below and includes a 2 minute video walkthrough showing how things work.
Using a literal "Parent-Child" relationship, each parent can set up 1-4 seats for each child, who each get their very own set of personalized pages and interactivity based on Dynamic Templates. Over 500 teens so far have gone through the program, with rave reviews and "surprisingly few customer support issues."
This unique membership site was recently chosen to be featured in the new Built On Ontraport section of the Ontraport website and is linked below and includes a 2 minute video walkthrough showing how things work.
“Wayne is exceptionally modest about his role in our incredible Internal Filter project. He pushed the boundaries of what we thought was possible and harnassed Ontraport's Dynamic CMS capacities with SUCH creativity. So proud of this project that is now changing lives.“
- Emily Jones. Co-founder of Family Tech University
- Emily Jones. Co-founder of Family Tech University
Proprietary AI System
For High Converting Sales Copy
Proprietary AI System
For High Converting Sales Copy
For High Converting Sales Copy
Kaizen Marketing is now employing a state of the art AI system created by billion-dollar copywriting legend Jon Benson.
His "Promptless AI™" builds a customizable "blueprint" for your product that generates high-converting sales copy for email campaigns, full sales letters, VSLs, entire webinars, ads, you name it!
Trained exclusively on the top-performing marketing campaigns, here's next-gen AI that finally delivers A-list copy with ease.
You can find and learn this on your own but there's a steep learning curve and most entrepreneurs just don' have the time or inclination for it. Let Kaizen Marketing help put this powerful tool to work for YOU.
Here's an example complete sales letter recently produced that needed very few edits (and my client loves it!) Sales Letter for the powerful Internal Filter Program >
The Kaizen Marketing team specializes in providing personalized online experiences for your customers, increasing your reach, and ensuring continuous business growth through small, incremental improvements over time (Kaizen).
Join me for a Free Discovery Call to explore how we can apply the concept of "Functional Elegance" to your business.
Join me for a Free Discovery Call to explore how we can apply the concept of "Functional Elegance" to your business.