Coconut Oil Case Study

UPDATE: Now #7 on the front page of Google! See the results. original post: I have been helping my client Nutiva to get traffic and sales for one of their best selling products, organic coconut oil. They currently rank on in the top 10 for “organic coconut oil” and “virgin coconut oil”, but the position …

Latent Semantic Indexing (LSI) and Good SEO Practices

What is Latent Semantic Indexing (LSI) and why should I care? Google and other search engines have been required to constantly improve their algorithms to provide relevant content to searches. No longer is it enough to have a certain percentage of a keyword phrase in your copy, or a certain number of inbound links in …

SEO Santa Barbara: Search Engine Optimization Services

Search Engine Optimization: A Brief History of SEO SEO, or Search Engine Optimization, is the process of preparing a web page to encourage the search engines to rank it highly on their results pages for certain keywords. The front page of Google might be considered the most valuable piece of “commercial real estate” you could …