Dynamic Keyword Insertion (DKI) Tips

Dynamic keyword insertion, also known as DKI, allows you to specify if you would like the search query to be shown in the ad text for keywords that match your ads. For example, if someone is searching for Blue Widgets, the ad will show in bold in the ad title the word, Blue Widgets. Because …

Why is Social Media Important?

More and more, popular icons for the top social media sites are showing up under such standards as the search site box. And Facebook widgets are ever more common that allow you to become a fan of a brand or business directly from your website. Suddenly, everyone is talking about social marketing. Is it a …

Dynamic Landing Pages For PPC

What is the dynamic landing page? Dynamic landing pages are a practical way to insert and change content automatically, in response to a search query, so that you can offer the most relevant content to the searcher. The dynamic landing page is one template, so rather than having thousands of pages that you need to …

How To Target Gmail with Adwords

This from a media specialist at Google: on how to target gmail with your adwords account. Talk about “entering the conversation already going on in your prospects mind”! Imagine, someone gets an email about losing weight and your weight loss ad shows up on the right side. Or someone asks about the best vacation rental …