Online Marketing Services
WordPress Sites or Blogs
Complete building of website, based on latest WordPress and special SEO plug ins. This is a customized site that uses existing graphics, provided by customer. Kaizen also provides 1 hour of training in optimal posting techniques and basic SEO. OR, we will add an optimized blog to your existing site, so that you can add articles for the purpose of search optimization.
WordPress is THE new standard for solid code and search friendly sites, with a back end Content Management System (CMS) that allows you to update your content directly. This allows businesses to retain control of their website, instead of relying on web designers to make changes.
If you need custom graphics or logo design, we recommend the online solution, 99designs.com
Google + Local Pages
Get your business on the Map!
Every business has a free Google Places page. Do you know it works and how to optimize it? We do! Kaizen will set it up correctly, so that you rank high in your category. We assist with citations (links from other listing sites), positive reviews and correct page content – including photos, videos (if available), and submission to one of the key local directories (Yelp, Superpages, Merchant Circle). This automatically places you on Smart phone local searches!
NOTE: combine a strong website with a strong Google + Local page and you have a strong chance of showing up high on a Google search.
Facebook Business Fan Page
At over 600 MILLION users, Facebook is a powerful force, not to be ignored. Larger businesses have jumped onboard as companies like Starbucks have 20 Million fans. There is now a great opportunity for smaller businesses as well. Build a list of “fans” that will see your messages in their Facebook feed. Engage fans by adding value and then offer occasional specials to drive sales.
Done poorly, social media is a waste of time. Done well, social media is a tremendous business boosting force. Kaizen will help you do it right! We’ll create a custom landing page to deliver a printable discount coupon, but only after they hit the LIKE button. One hour of phone training is included.
Recent Examples of Custom Facebook Landing Pages, taking advantage of brand new Timeline format.
http://www.facebook.com/passionateliving
http://www.facebook.com/nocityfordreaming
http://www.facebook.com/kaizeninternetmarketing
Custom Facebook Applications
Use our custom, Facebook application generator to create apps that will greatly expand the functionality of your website or Facebook Business Fan page. For example, an application that requires just one click can post to a user’s wall, directly collect a user’s email address, post to a user’s event page and so help your message to go “viral”.
Video Production Services
We produce SEO targeted video, designed to increase exposure and drive targeted traffic to your site. Starting at $500 and up for a complete video, we provide production and syndication submission services. All quotes are based on a 60 second video. Here is an example of a short promo video:
http://www.youtube.com/watch?v=5Va6UIaj_oQ
- Royalty Free Footage
- Royalty Free music
- HollyWood Quality Voiceover (US Male & Female, UK Female, Australian Male & Female)
- Script Written by our InHouse Copywriter
Onsite Optimization for Search Engines (SEO)
Most sites created by web designers or programmers are NOT correctly optimized for Search Engines. We will correct onsite issues and optimize for chosen keywords, using page titles, metatags and header tags. Google Analytics coding included.
Social Media Management
Don’t have time or resources to manage Social Media? Let us do it for you! Our trained Social Media Managers will quickly educate themselves in relation to your business and become your “voice” to the online world. We’ll develop your profile on Facebook and Twitter by adding regular content and linking to your site … as well as linking to other sites with relevant content, so that you don’t always have to create original material.
Services include blog writing, posting and regular updates on Facebook and Twitter. (Client provides outline for blog articles and we research and write – or client provides finished articles and we optimize and post.)
Plans starting at $500/month
Auto-responder and Email List Management
An important asset to any business is the email list. This list should be broken down into prospects and customers. An automated email list management service, such as iContact, is crucial to online success. We’ll help you to set up correctly with an opt-in form, which is added to your site for the purpose of collecting names and emails. We also provide thank you pages and replies, as well as a series of personalized automated email messages (Aweber or iContact – free 30 day trial then $10/month fee)
Market Research and Site Evaluation (SEO)
Comprehensive keyword research
We assist in finding well searched, yet lower competition keywords, which can be more easily ranked on Google – Excel report. Kaizen also includes a phone consultation in this process. We evaluate your site to develop list building, sales strategies and SEO in order to make recommendations for web site improvements in design and structure.
Twitter Social Media
A close second to Facebook, Twitter also has millions of users. We provide Twitter page set up and branding, with a custom background image and colors. One hour of training provided to instruct user in how to attract and multiply a following.
YouTube Video and Social Media
A video site that is actually a social media site, YouTube is a powerful vehicle that is not just a video site, but a social media hub. A video presence on YouTube has often sold product for companies when other avenues have failed. Kaizen will set up your Custom YouTube channel, along with branding your custom image and colors. We will optimize and upload 3 videos and provide one hour of training.
Squareberry Management
Finally, there’s an integrated social media management solution, based on your existing business or event calendar. IT’S EASY and it’s included with all of our Social Media management plans! See for more info: squareberry.com
- Social Media Communications Planner
- Social Media Dashboard
- Social Conversation Management
- Automated Event/Promo Reminders
- Scheduled Social Messages
- Digital Mobile Coupons
- Locations + Maps
- Web Calendars + Widgets
Video Submission Services
Kaizen will submit a customer–supplied video to over 20 video syndication services and social bookmarking sites. We will also make sure that keywords and site links are strategically placed.
Online Pay Per Click (PPC) Advertising
Don’t want to wait for SEO results which can take months? OR, want to test to find the right keywords that lead to sales? Then use Pay Per Click (PPC) to test the waters. This approach can help inform which keywords to focus on in the organic SEO. We use the Perry Marshall Adword methods to achieve maximum results at the lowest cost per click.
Google Adwords PPC Campaign Design, copy writing and Set-up $400
With $200/month tracking, reporting and maintenance.
Or, use the newer kid on the block, Facebook to show your ads only to targeted demographics most like your typical customer. For example, if you have a new vegetarian restaurant, we can show only to health conscious eaters or vegetarians in your city and then provide them a special offer. Using ninja pricing methods, we get prices down to the lower cost per click (sometimes 10 cents per) for maximum results.
Facebook Ad PPC Campaign Design, copy writing and Set-up. Up to 10 trackable ad campaigns $400
With $200/month tracking, reporting and maintenance, once weekly.