Kaizen Marketing is pleased to announce the launch of our newest website: Passionate Living. Founder Cat Miller was a joy to work with and is inspiring me to live my own passions more fully. Visit this site >>
Like most of our sites, this one is based on the popular, robust WordPress platform which is both user friendly and search engine friendly. Cat and her team of blog authors (including me) can log on directly using their own accounts and enter blog posts to be included in this online magazine.
Key elements for ANY effective site:
Video on front page – video sets the tone and allows you to “meet” Cat to get a sense who she is. Small embedded YouTube video upper right used in this case.
Email opt-in with free report offer on home page and blog pages – used Mail Chimp to manage email collection and automatic delivery of a free PDF report. Allows an email list to be built that becomes an asset to ANY business.
Integrated Blog – The Word Press platform allows a dynamic, article driven, search friendly site that does NOT have to look like a standard blog – this was a custom Word Press theme design with an integrated blog for Cat to add articles and posts.
Facebook integration – Facebook increasingly important for both personal and business use. We included the Like Box on the home page and blog and also Facebook comments on every blog post, which allows for easy commenting for all Facebook users. Also helped her customize, prep and promote her own Facebook business fan page as well, which serves as a mini-website: http://www.facebook.com/passionateliving
Contact me with any questions, or if you need a GREAT site or site enhancements to your current website. Any of the above can and should be added to your current site if missing any of these components.
Wayne
