Wayne Marshall, Kaizen’s founder, is a seasoned online marketing consultant who uses proven strategies and tactics from successful businesses to build effective automated online marketing systems . He was recently trained by marketing automation software leader ONTRAPORT as a “Certified ONTRAPORT Consultant”. This powerful and highly flexible tool provides the means and systems to implement the proven lead generation and prospect follow-up strategies to grow a small business, especially for coaches, authors, experts and health professionals.
He has been personally trained by Jeff Walker as a Product Launch Manager and has studied with many of the top internet marketing thought leaders, including Frank Kern, Eben Pagan, Paul Lemberg, Brendon Burchard and many others. He is currently managing the online mastermind and product launches of transformational mentor and speaker Brian Ridgway of Level 5 Mentoring.
Kaizen (改善) is a Japanese word meaning, “change for the better.” This phrase expresses our practice of focusing on continuous improvement of processes in business. Almost any business website or sales flow will benefit from small, incremental changes to improve sales. Sometimes the improvements happen quickly, other times they occur more slowly, with the passage of time.
BASIC MARKETING PHILOSOPHY
Folks hate to be SOLD TO but love to BUY from a trusted friend and adviser. Good marketing is designed to build trust and desire for your product or service in the minds of your prospects. This is done primarily by being personable and authentic and giving away good content to move a prospect one step closer to their goal. Once there, they are much more likely to buy from you. Online reviews and free flow of information requires greater transparency and authenticity now and also means the death of snake oil and shoddy products.
The best marketing starts with product excellence and is really done as teaching/education on how to achieve a real benefit that your high value product can help the potential customer achieve. Online sales and marketing videos are effective because many folks would rather watch than read and also because they build trust and goodwill when used correctly as teaching tools.
What Customers Say…
“It’s too early to assess the full impact of Wayne Marshall’s work on the new website he built for my WordPress blog, but it’s clear that the effect will be considerable. Traffic is already trending up, and the comments I’m receiving from those who visit the site are enthusiastic. It was a pleasure to work with Wayne. He listened carefully to what I wanted and executed that exactly — plus more. I was especially pleased by the extra effort he put in, and the extra benefits I received. I will definitely recommend others go to Wayne when they want help with WordPress.” – The Business Solution to Poverty Co-author, Mal Warwick
“Wayne at Kaizen Marketing helped our health products company add a blog to our existing site and soon our site traffic quadrupled, with more than a few keyword phrases ranking on page one of Google. This increase in traffic led to higher product sales and we recently sold the company, for a good price, due in part to the strong web presence and site traffic. Great work Wayne! – DE, Santa Barbara
“Wayne was absolutely fabulous! The video he created was beautiful. He never pushed me to accept it at any stage. Rather he always insisted I review it and tell him if any changes needed to be made. He was completely on top of the project from beginning to end with terrific turn around times throughout. I never had to worry about a thing. I recommend Wayne 100% and can’t wait to work with him again myself.” – Be the Hero Author Noah Blumenthal
“Wayne has been exceptionally helpful as well as enjoyable and easy to work with. He designed and organized my SevenWords.org site for which I get many compliments. He set it up with Paypal options so DVD purchases can be made easily. He arranged to get the entire Seven Words DVD on Vimeo for free viewing. Wayne, a creative problem solver, is responsive and attends to all the details. I recommend his services without hesitation and look forward to working with him again.” – Seven Words Author Joe Simonetta
“Wayne and the entire Kaizen Digital Marketing team are friendly, easy- going, and extremely knowledgeable when it comes to getting more exposure for our online business. They make marketing FUN! They are always suggesting terrific out-of-the-box ideas that boost traffic to our website and increase our sales. From building our WordPress website to creating and maintaining our business facebook fan page, to designing our online ad campaigns, Wayne and Kaizen have the expertise to make it happen! Thanks for being such a wonderful asset to our public-speaking team.” – How To Speak In Public Author Scott Topper