You may have noticed that YouTube has been making radical changes to their site lately.
Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.
But the aesthetics have very little impact on YouTube video marketing and how to put our best foot forward.
You may have been frustrated as I have with YouTube’s way of selecting the thumbnail to show for your video (extremely random). Now, all that is changing and savvy video marketers can take advantage of this.
Is no guarantee that you have this turned on yet, but you MIGHT. Here’s how to check and how to create a great thumbnail for YOUR videos. (I am personally following the advice to turn on monetization in settings to help this along for the Kaizen channel)
Introducing the Custom YouTube Video Thumbnail: