Having a website is a good start, but it’s just not enough.
If you want higher visibility and increased traffic AND sales, then you need a site that has a strong call to action, is easy to navigate and search engine friendly. If your business serves the local community and has a physical address, then you also need to maintain local review sites, such as Yelp and Google+ Local and use social media, such as Facebook Pages for Business. Here’s a basic roadmap that will assist you in achieving online success!
1) Begin with a well-optimized website. Are you just starting out and in need of a simple and fully functional site? We’ll create one for you. Do you have an existing site that needs optimizing? We’ll fix it. We work exclusively with WordPress, the newest web standard that is easy to use and very search friendly. (Watch for my new Kindle eBook on WordPress, coming soon)
2) Recent studies have shown that 70% of U.S. households use the internet when making LOCAL buying decisions. Yellow Page advertising, Newspaper advertising and direct mail have become dramatically less effective because usage has dropped. At the same time, the number of online local searches for local products and services is expected to grow at a rate of 33% each year for the rest of the decade. Your customers are looking for you online. Google Places was recently replaced by Google+ Local. (See Google Launches Google+ Local ) The new iphone OS6 and updated Siri is integrating Yelp into local search results. Are you making a good first impression on Google+ Local and Yelp? We can help.
3) Create and maintain a Business Facebook Fan page. This links to your primary site, with a custom landing page that offers a coupon or discount only when you join the page, by hitting the “like” button. Use our simple strategy for staying engaged with your customers by spending just a few minutes per week. We will show you how to make it simple.
4) An estimated 60% of local searches will come from Mobile devices (including smartphones and pads) by the end of 2012. Is your site mobile ready? Are you showing up correctly on smart phones, now with over 50 Million in use? Last year 37% of the US population had smartphones, this year is 52% and will be rising.
START NOW! We suggest you get these local marketing systems into place so that you can begin to bring in new customers ASAP. Kaizen Marketing is here to help you reach your target markets and turn those new views into long-term customers.
Business packages starting as low as $500. See our package pricing to begin now >>