Dynamic Keyword Insertion (DKI) Tips

Dynamic Keywords

Dynamic keyword insertion, also known as DKI, allows you to specify if you would like the search query to be shown in the ad text for keywords that match your ads. For example, if someone is searching for Blue Widgets, the ad will show in bold in the ad title the word, Blue Widgets. Because the searcher has found exactly what they were looking for, this helps increase an ad’s click through rate.

[If the landing page they are sent to ALSO includes this phrase, both the searcher AND Google are happy and Google will reward you with a higher quality score, which lowers your costs per click. You can do this manually (long, tedious, boring) or set up also dynamically. For more on that see Dynamic Landing Pages. ]

The usual bit of coding is  {KeyWord:Default_text} where Default is what will show if your keyword is too long to fit in the short adwords title space.

But what if you want the ad title to show as BLUE Widgets or blue widgets or Blue Widets (my personal favorite)? Maybe you want it in initial caps if it is in the title but lower case in the body of the ad.

Here are some advanced techniques on how the capitalization works with DKI:

  • If you want the dynamic text to be all lower case, use {keyword:Default_text}.
  • If you want the dynamic text to start with the first letter of the first word capitalized, use {Keyword:Default_text}.
  • If you want the dynamic text to have the first letter in caps for each word, use {KeyWord:Default_text}.
  • If you want the dynamic text to have the first word to all be in caps, use {KEYword:Default_text}.
  • If you want the dynamic text to have the first word to all be in caps and the other words to start with the first letter in caps, use {KEYWord:Default_text}.
  • If you want the dynamic text to all be in caps, use {KEYWORD:Default_text}

Want a PPC expert to help? A well designed campaign can save you a bundle if you are spending money on adwords. See Google Adwords PPC services.

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