Kaizen Internet Marketing Santa Barbara

Effective Internet Marketing

Successful Internet Marketing starts with adding qualified traffic to your web site, but does not stop there. Your site needs to convert that traffic into leads or sales and also establish ongoing relationships with your customers using automated systems.

Traffic + Conversion + Relationships = Sales

Keyword Research and Traffic Generation

keyword market research and competitive analysis
ongoing search engine optimization for strategic keywords
managing PPC pay per click (Google Adwords) campaigns
preparing and submitting press releases to PR services
preparing and submitting articles and ads with incoming links
requesting links from collaborative partner and high pagerank sites
using Blogs to get indexed and drive traffic to the main web site

Conversion Strategies

use “squeeze page” opt-in forms to collect email leads from web site
use autoresponder software to follow up on leads and establish relationships
direct response “magnetic” copywriting for web pages, ads and direct mail materials
continuous “split-testing” and metrics to optimize web pages and email campaigns for maximum conversions

Web Design and Administration

effective web design using proven marketing techniques
ongoing web site, domain name and email administration
managing traffic stats, ad tracking reports, conversion report
Viral flash based online movies with animated text, music and photographs, especially for authors. (See The Five Secrets - An inspirational movie for John Izzo’s bestselling new book)

“Wayne has helped me tremendously with my Blog. He really listens well to what you need and he cares about YOU being successful. And he’s a great guy besides.”

- Marilyn O’Malley

Recent web projects

The Five Secrets (An inspirational movie for John Izzo’s bestselling new book)
Work Pain Free (Ergonomic training for computer users - site and blog)
New Paradigm Newswire (Jeff Hutner’s prolific Blog of Good News)
Natural Systems (eco-friendly water treatment technologies)
All-One Blog (Top vitamin company adds blog for SEO and communications)
In Alignment Coaching ( A Blog for Coach Marilyn O’Malley)
Chaka’s Favorites (yes, for singer Chaka Khan!)
Life on Purpose Movie (my first inspirational Flash movie)
Living Suite (see my animated meditation mandala)
California Naturopathic Association
Essential Solutions
LionHeart Capital (Finance site and blog)
Zero To A Million in a Year (blog with a bold goal but what the hell!)

“As first time author, my experience with Blogs was zero.
Thanks to Wayne’s directions, recommendations and his input, it made
all the difference. I would definately recommend Wayne.”

- Mona Archulet

See Web Marketing Resources for some of our tools and recommendations.

We are located in Santa Barbara, California but help people worldwide.